DoubleDown team saw some initial wins with Amplitude Sessions and Event Segmentation – their biggest boosts were in session length and engagement. The campaign’s goal was to drive long-term retention. “We took action immediately to reduce the amount of time those features took them to navigate.” The result? DoubleDown was able to get those users to reduce the time it took to activate users by 32% and also increased activation by 6%.ĭoubleDown also tested an in-app promo for new users. “Amplitude was very helpful in seeing that there was a very long time in between the point where players installed the app and when they got activated,’” said Riley Pannuk, also a product manager at DoubleDown. What they found was surprising: some of the new features the app had introduced to drive engagement and retention were actually slowing players down. To ensure new users were activated as quickly as possible, DoubleDown studied the new user experience leveraging Amplitude’s Pathfinder and Funnel analyses.

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